Marketing Tips Celebrate the 50th Anniversary of THE OUTSIDERS

“Fortunately, ‘Nothing gold can stay’ doesn’t apply to great literature,” says Entertainment Weekly. We couldn’t agree more! April 24, 2017 marks the 50th anniversary of THE OUTSIDERS’ first publication. Introduce a new generation of listeners to this classic story of friendship and belonging.

With its honesty and grit, S. E. Hinton’s groundbreaking story immediately resonated with teens when it was first published in 1967 and fifty years later, this powerful story is as fresh and realistic to teens as ever. THE OUTSIDERS is a moving depiction of Ponyboy, a Oklahoman teen who finds himself on the outside of society and at odds with the “Socs,” a vicious gang of rich kids whose idea of a good time is beating up “Greasers” like Ponyboy.

In an interview with Entertainment Weekly, S.E. Hinton explained her story’s enduring appeal:

“Teenagers still feel like I felt when I wrote the book, that adults have no idea what’s really going on. And even today, that concept of the “in crowd” and the “out crowd” is universal. The names of the groups may change, but kids still see their own lives in what happens to Ponyboy and his friends.”S.E. Hinton

THE OUTSIDERS
By S.E. Hinton
Read by Jim Fyfe

LISTEN TO A CLIP:

Narrator Jim Fyfe perfectly captures Ponyboy’s Oklahoman drawl, bringing the character and the story’s setting to life.
A frequent staple of many high school reading lists, be sure to offer this audiobook alongside the book at your library. Find more classics available on audiobook here.

Audio Praise for THE OUTSIDERS:
“S.E. Hinton’s 1967 classic…is as appropriate and realistic today as it was then…Narrator Jim Fyfe presents Ponyboy and his group, along with the Socs and their circle, with ‘60s’ language appropriate to each socioeconomic group…This moving story is excellent for all ages and perfect to illustrate both sides of bullying.”—AudioFile

Of the upcoming 50th anniversary, Hinton told EW:

“I was 15 when I started writing the book, but I was even younger when I first started thinking about the story, so THE OUTSIDERS has been a significant part of the majority of my life. I’m just thrilled to be able to share such a personal milestone with the book’s fans.S.E. Hinton

Author S.E. Hinton

About the Author:
S.E. Hinton wrote THE OUTSIDERS at age 15, while growing up in Tulsa, Oklahoma, where the story is set. She lived in a borderline neighborhood, mixing with both greasers and Socs. In 1988, she received the inaugural Margaret Edwards Award from the American Library Association for her cumulative contribution in writing for teens.

Bonus Fun Fact: What’s on S.E. Hinton’s bookshelf? She named The Lost City of Z as one of her recent favorites! Read her full interview with EW here.

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