Marketing Tips Keep Kids on Track with Summer Listening

American Libraries Magazine stated in their recent article “All Ears This Summer,” that audiobooks are a key piece to the puzzle when it comes to helping young people offset the dreaded “summer slide.” Sharon Grover, head of youth services at Hedberg Public Library, explains: “research shows that if children aren’t reading during the long break, they lose some of the skills they’ve gained during the school year…Audiobooks are often a good solution.” Read the full article here.

As we shared in our blog post, Tips to Help Promote Audiobooks at Your Library, connecting audiobooks with your local schools’ summer reading list provides kids with a choice of format and can help motivate them to read. These listens are also perfect to suggest for family summer road trips, and allow parents and kids to have a shared experience. You can also feature clips on your website to let curious or hesitant listeners give the experience a try. Because when a child finds a story that truly speaks to him or her, they could just be hooked on audiobooks for life.

Sound Learning, the Audio Publishers Association’s literacy toolkit, has created Summer Listening collections to help keep kids’ literacy skills strong during the school break.

Do you have these recommended summer listening titles?

Also, be sure to check out SYNC—sponsored by AudioFile Magazine, this is a program that gives away two complete audiobook downloads—a current Young Adult title paired thematically with a Classic or Required Summer Reading title—each week to listeners ages 13+ while SYNC is in session each summer.

And you can always turn to our Listening Library blog for fun new listens and featured collections. Plus, check out our School’s Out for Summer collection to make your library *the* destination to cool off with a great listen. Help young listeners press play on a fun-filled summer with these audiobooks, filled with adventure, thrills, romance, and friendship.

Click here to view our Summer 2015 catalog and request free materials to help you create engaging displays year-round.

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