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cover_9780593413371
Author: Hugh Kennedy and Mike O'Toole
Release Date: March 09, 2021
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differentl...
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ISBN: 9780593413371
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Author: Seth Godin | Narrator: Seth Godin
Release Date: November 24, 2020
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestsel...
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List Price: $28.50
ISBN: 9780593409961
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cover_9780593210628
Author: Emily Heyward | Narrator: Lisa Flanagan
Release Date: June 09, 2020
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.W...
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List Price: $57
ISBN: 9780593210628
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cover_9780593148525
Author: Tony Robbins, David Meerman Scott and Reiko Scott | Narrator: Byron Wagner, David Meerman Scott and Reiko Scott
Release Date: January 07, 2020
A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as e...
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List Price: $76
ISBN: 9780593148525
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cover_9781984833495
Author: Cynthia Johnson | Narrator: Cynthia Johnson
Release Date: February 05, 2019
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   In the modern world, influence is everything and personal branding equals influence. Pl...
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ISBN: 9781984833495
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cover_9781984841445
Author: Seth Godin | Narrator: Seth Godin
Release Date: November 13, 2018
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, v...
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cover_9780525642206
Author: Jay Baer and Daniel Lemin | Narrator: Jay Baer, Daniel Lemin and Ted Wright
Release Date: October 02, 2018
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...
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List Price: $47.50
ISBN: 9780525642206
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cover_9780525532736
Author: Jeanne Bliss | Narrator: Jeanne Bliss
Release Date: May 08, 2018
How would your company act if every customer were your mom?How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making...
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Author: Joey Coleman | Narrator: Joey Coleman
Release Date: April 03, 2018
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or...
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List Price: $85.50
ISBN: 9780525532613
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cover_9780525589839
Author: Ryan Holiday | Narrator: Ryan Holiday
Release Date: July 18, 2017
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws o...
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List Price: $66.50
ISBN: 9780525589839
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cover_9781524775391
Author: Andrew Essex | Narrator: Fred Sanders
Release Date: June 13, 2017
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 bill...
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List Price: $47.50
ISBN: 9781524775391
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cover_9780735206441
Author: Ken Segall | Narrator: Ken Segall
Release Date: June 07, 2016
Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insan...
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ISBN: 9780735206441
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