Business & Economics - Consumer Behavior 25 Results
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cover_9780525532613
Author: Joey Coleman | Narrator: Joey Coleman
Release Date: April 03, 2018
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or...
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ISBN: 9780525532613
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cover_9780525500322
Author: Jim Stengel and Tom Post | Narrator: Jim Stengel
Release Date: September 05, 2017
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former...
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ISBN: 9780525500322
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cover_9781524722654
Author: Sean Ellis and Morgan Brown | Narrator: Sean Ellis and Morgan Brown
Release Date: April 25, 2017
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch ...
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ISBN: 9781524722654
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cover_9781101914595
Author: Shlomo Benartzi and Jonah Lehrer | Narrator: Rob Shapiro
Release Date: October 06, 2015
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every bu...
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cover_9780385363334
Author: Adam Alter | Narrator: Tristan Morris
Release Date: March 21, 2013
An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rit...
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cover_9780307943361
Author: Martin Lindstrom | Narrator: Dan Woren
Release Date: September 20, 2011
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.  Marketing visionary Martin Lindstro...
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cover_9780307748980
Author: Ian Ayres | Narrator: John H. Mayer
Release Date: September 21, 2010
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not ha...
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ISBN: 9780307748980
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cover_9780307736598
Author: Nick Bilton | Narrator: Mike Chamberlain
Release Date: September 14, 2010
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilto...
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ISBN: 9780307736598
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cover_9781415961742
Author: Jean Chatzky | Narrator: Susan Denaker
Release Date: March 10, 2009
What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t? It’s not that those people were born into money, ...
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ISBN: 9781415961742
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cover_9781415958360
Author: Martin Lindstrom | Narrator: Don Leslie
Release Date: October 21, 2008
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep...
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cover_9781415953341
Author: Michael J. Silverstein and John Butman | Narrator: John H. Mayer
Release Date: February 19, 2008
The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to u...
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ISBN: 9781415953341
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cover_9781415953556
Author: Alvin Toffler and Heidi Toffler | Narrator: Melissa Edris
Release Date: January 22, 2008
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random imp...
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ISBN: 9781415953556
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