Ideaflow: the number of ideas you or your team can generate in a set amount of time

We all want great ideas, but few actually understand how great ideas are born. Innovation is not an event, a workshop, a sprint, or a hackathon. It’s a result of mastering ideaflow, a practice that elevates everything else you do.

How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.

In Ideaflow, Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “”) offer a proven strategy for routinely generating and commercializing breakthrough ideas. Drawing upon lessons from leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:

• Overcome dangerous thinking traps
• Find inspiration in unexpected places
• Trick your own brain to be more creative
• Design and deploy affordable experiments
• Fill your innovation pipeline
• Unleash your own creative potential, as well as the potential of others

Low ideaflow can be diagnosed in every quiet conference room, half-filled whiteboard, and unmet business target. Companies with high ideaflow, like Apple, Pixar, and Toyota, tap into an outpouring of surprising and valuable possibilities on demand—and successfully funnel that creative output into real-world business results. With the proven system in this book, entrepreneurs, managers, and C-suite leaders can reap the benefits of ideaflow in a team or organization.

Ideaflow will help you overcome the status quo, dispel disillusionment, disrupt competitive threats, and unleash the creative potential of your team. You don’t have to wait for inspiration to strike. Instead, you can master ideaflow.