Michael J. Silverstein

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

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cover_9781415953341
Author: Michael J. Silverstein and John Butman | Narrator: John H. Mayer
Release Date: February 19, 2008
The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to u...
List Price: $76
ISBN: 9781415953341
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