What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to und...
Play Clip: ncnhcn
List Price: $47.50
ISBN: 9780593163153
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough...
Play Clip: ncnhcn
List Price: $66.50
ISBN: 9781101926741