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Ethan Kross, PhD, is one of the world’s leading experts on controlling the conscious mind. An award-winning professor in the University of Michigan’s top ranked Psychology Department and its Ross School of Business, he is the director of the Emotion & Self Control Laboratory. He has participated in policy discussion at the White House, and has been interviewed about his work on CBS Evening News, Good Morning America, and NPR’s Morning Edition. His pioneering research has been featured in The New York Times, The New Yorker, The Wall Street Journal, USA Today, New England Journal of Medicine and Science.