“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Out...
Play Clip: ncnhcn
List Price: $66.50
ISBN: 9781524736163
An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rit...
Play Clip: ncnhcn
List Price: $76
ISBN: 9780385363334