Marketing Tips 11 ways to celebrate June is Audiobook Month @ your library

With numerous literacy benefits and high entertainment value, audiobooks are heating up headphones across the country. Celebrate the art of storytelling this June by promoting the audiobook format at your library—new listeners and audiophiles alike will want to join in the fun. Follow these tips and watch your audio circulation soar!

Be sure to keep checking www.booksontape.com as we celebrate all month long with new hot titles, collection development tips, exclusive behind-the-scenes stories, and even more reasons to love audiobooks.

Here’s how you can celebrate June is Audiobook Month at your library:

1. Follow @BOTLibrary on Facebook and Twitter for breaking audio news.
Share what you’re listening to with the hashtag #loveaudiobooks. And sign up for our newsletters to be the first to hear casting news, clips from new audiobooks, enter to win free giveaways, watch studio videos, and more!

2. Fill your patrons’ beach bags with hot new audiobooks.
What would a summer vacation be without some fun in the sun? Remind patrons to pack an audiobook for their next trip by adding audiobooks to your travel displays. Help listeners press play on a fun-filled summer with listening ideas from our BOT Adult and Listening Library featured collections. Plus, check out our BOT Adult and Large Print Summer ’17 lists and our Listening Library Summer ’17 list for the hottest new titles.

3. Purchase audio tie-ins for schools’ summer reading lists.SoundLearningInfographic
Did you know 85% of learning derives from listening? Help students avoid the summer learning slide by encouraging reading and listening over the summer months. It’s proven that listening comprehension improves reading comprehension, so make sure your library offers suggested reading titles on audiobook, especially for reluctant readers, auditory learners, and students with busy summer schedules—audiobooks are perfect for listening on the go!

4. Speed up any road trip with family listening.
Perfect for family trips, audiobooks provide engaging entertainment and facilitate discussions. Car rides fly by when the whole family can enjoy a story together. Guarantee getting to their destination will be a fun adventure: your patrons
won’t be hearing, “Are we there yet?” Find family road trip listening suggestions here.

5. Plan summer book clubs.
Remind patrons that their book club picks are also available on audiobook. With top-notch narration, audiobooks are an incredible way to experience stellar storytelling that will enhance patrons’ understanding of the story and your book club discussions.

6. Include audio in your LibraryReads displays. 
Move these June LibraryReads picks front and center at your library along with the hardcover. Be sure to place audiobooks near your circulation desk for hand-selling, too. Find more LibraryReads picks in our featured collection.


 
 
 
 
 
 
7. Turn up the heat on your displays with FREE materials.
Support foot traffic to your library by offering a variety of materials that will keep patrons coming back for more. Visit our free materials page to request CD samplers, posters, buttons, and more.

8. Don’t underestimate the CD!
According to the 2015 Audio Publishers Association consumer survey, 46% of respondents listened to their last audiobook on CD and 44% stated the CD was their primary format for listening. And 20 out of 25 of America’s most popular cars still come with CD players!
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9. Score free audiobook downloads all summer long.
Introducing new listeners to the format or have some patrons who can’t get enough? Offer them free audiobook downloads through TryAudiobooks.com and the SYNC YA Listener Program. TryAudiobooks pairs listening suggestions with patrons’ favorite activities (cooking, crafting, traveling, and more), while SYNC offers YA listeners two free audiobooks each week to encourage summer reading and listening.

SYNC titles available from BOT and Listening Library this summer:
Available 5/4 – 5/11

 
 
 
 
 
 

Available 8/3 – 8/10

This-is-the-Author_Square10. Set up a narrator Skype visit.
Patrons will be fascinated to hear more about the making of audiobooks from a narrator’s perspective, and what the casting and recording process is like.
Contact botmarketing@penguinrandomhouse.com to learn more. Plus, if you haven’t heard the new This is the Author podcast, you’re in for a treat! Hear interviews with authors as they step behind the mic to record their own audiobooks.

11. Follow the Audio Publishers Association on Facebook and Twitter for more celebration ideas and breaking audio news.
Because a good audiobook speaks volumes! #loveaudiobooks

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