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Made to Stick: Why Some Ideas Survive and Others Die
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Title Description Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier. Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. Recommendations Customers who ordered this book also ordered: 1. Boom!: Voices of the Sixties Personal Reflections on the '60s and Today by Tom Brokaw; read by Robertson Dean. (CD) 2. Audition: A Memoir by Barbara Walters; read by Bernadette Dunne. (CD) 3. Reinventing the Body, Resurrecting the Soul: How to Create a New You by Deepak Chopra, M.D.; read by Deepak Chopra. (CD) Customer Reviews Have you listened to this audiobook? Please submit your ratings and review it! |