Ken Auletta

Ken Auletta has been the "Annals of Communication" columnist for The New Yorker since 1992. He is the author of seven previous books, including three national bestsellers. In ranking him as America's premier media critic, the Columbia Journalism Review concluded, "No other reporter has covered the new communications revolution as thoroughly as has Auletta."  He has written for various newspapers and magazines, and appeared regularly as a television interviewer and analyst. He started writing for The New Yorker in 1977.  He grew up in Coney Island and now lives in New York City with his wife and daughter. 

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cover_9780525633327
Author: Ken Auletta
Release Date: June 05, 2018
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
List Price: $85.50
ISBN: 9780525633327
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cover_9780525633327